Удосконалення сервісної логістики підприємства на основі використання CRM-технологій

Abstract

The paper examines modern approaches to improving enterprise service logistics under conditions of digital business transformation. The role of CRM technologies in enhancing the quality of logistics customer service, optimizing service logistics processes, and improving customer relationship management is determined. The study substantiates directions for increasing the efficiency of service logistics through the implementation of modern CRM solutions.