Удосконалення стратегічного планування діяльності підприємств кондитерської галузі (на прикладі публічного акціонерного товариства "Вінницька кондитерська фабрика "РОШЕН")

Abstract

In the master's qualification work the theoretical and practical questions of strategic planning at the level of the processing enterprise are considered. The essence of concepts is considered: strategy, strategic planning, planning in the processing enterprise, etc. The activity of PJSC "Vinnytsia confectionery factory Roshen" is investigated. Recommendations on improvement of strategic planning at the processing enterprise of PJSC "Vinnitsa confectionery factory Roshen" were developed.