Strategic priorities of increasing the competitiveness of an enterprise under the conditions of total digitization of business processes

Abstract

Competition as a basic incentive for the development and advancement of business entities in the modern business environment in the direction of effective resource management, improving the quality of products and services, developing innovations, etc. is considered. Competitiveness as the ability to function effectively in the market, ensuring stable demand for its products (services), financial stability and long-term development is studied. The main characteristics, properties and levels of competitiveness of an enterprise are identified. The features, principles and main stages of forming an effective system of managing the competitiveness of an enterprise under the conditions of digital transformation of business processes are considered. Management based on innovation is studied as a key factor in ensuring the sustainable development of enterprises under modern conditions, which allows achieving long-term efficiency, adaptability to changes and increasing competitiveness in a dynamic business environment. Strategic priorities for increasing the competitiveness of an enterprise under modern conditions of total digitalization of business processes are identified. The main strategic priorities under current conditions are innovative development and digital transformation, flexibility and adaptability to market changes, the formation of unique competitive advantages, customer orientation and personalization of services, optimization of global supply chains, investments in human capital and corporate culture, financial stability and risk management, ensuring cybersecurity of data and systems to minimize risks and increase customer trust, etc.