| dc.contributor.advisor | Єпіфанова І. Ю. | uk |
| dc.contributor.author | Cuiyuqian | en |
| dc.date.accessioned | 2025-07-24T11:08:09Z | |
| dc.date.available | 2025-07-24T11:08:09Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Cuiyuqian. How to adjust strategic planning according to market demand and improve the market competitiveness of enterprises // Матеріали Всеукраїнської науково-практичної інтернет-конференції «Молодь в науці: дослідження, проблеми, перспективи (МН-2024)», Вінниця, 11-20 травня 2024 р. Електрон. текст. дані. 2024. URI: https://conferences.vntu.edu.ua/index.php/mn/mn2024/paper/view/19358. | uk, en |
| dc.identifier.isbn | 978-617-8163-14-3 | |
| dc.identifier.uri | https://ir.lib.vntu.edu.ua//handle/123456789/47191 | |
| dc.description.abstract | In the market economy environment, the competitiveness of enterprises directly determines their position and profitability in the market. How to adjust the strategic planning according to the market demand to improve the market competitiveness of enterprises is an important topic in front of enterprises. From the perspective of market demand, this paper will discuss how to formulate and implement effective strategic planning to enhance the market competitiveness of enterprises. | en |
| dc.language.iso | uk_UA | uk_UA |
| dc.publisher | ВНТУ | uk |
| dc.relation.ispartof | Матеріали Всеукраїнської науково-практичної інтернет-конференції «Молодь в науці: дослідження, проблеми, перспективи (МН-2024)», Вінниця, 11-20 травня 2024 р. | uk |
| dc.relation.uri | https://conferences.vntu.edu.ua/index.php/mn/mn2024/paper/view/19358 | |
| dc.subject | demand | en |
| dc.subject | market demand | en |
| dc.subject | consumer behavior | en |
| dc.subject | strategy | en |
| dc.title | How to adjust strategic planning according to market demand and improve the market competitiveness of enterprises | en |
| dc.type | Thesis | |
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| dc.relation.references | Kotler, P., & Keller, K. L. (2006). Marketing management: A global perspective (11th ed.). Upper Saddle River, NJ: Prentice Hall. | en |
| dc.relation.references | Pitta, M. A., & Lant, T. K. (2006). Entrepreneurship in global and international business: A strategic appr oach (3rd ed.). Mason, OH: South-Western College Pub. | en |
| dc.relation.references | Kotabe, M., & Gunter, H. J. (2007). Brand management: Strategies and concepts for the global market (3r d ed.). Hoboken, N.J.: John Wiley & Sons. | en |
| dc.relation.references | Kotler, P., & Keller, K. L. (2012). Marketing management: A practical approach (13th ed.). Upper Saddle River, NJ: Prentice Hall. | en |
