Інституційний репозитарій Вінницького національного технічного університету

Ласкаво просимо в інституційний репозитарій Вінницького національного технічного університету, який накопичує, зберігає, розповсюджує та забезпечує довготривалий, постійний та надійний доступ до наукових робіт професорсько-викладацького складу, співробітників, студентів, аспірантів і докторантів ВНТУ.

ISSN 2413-6360

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Нові надходження

Crisis project management and business communication strategies as innovations for emergency medical service continuity (literature review)
Petrashyk, Yu.
(Вінницький національний технічний університет, 2026)
This article examined crisis project management and business communication strategies to ensure the uninterrupted operation of emergency medical services during pandemics, natural disasters, armed conflicts, and infrastructure failures. The aim of this study was to develop an integrated “Project management-communications” matrix as a practical decision-support tool for emergency medical services managers across all phases of the “preparedness-response-recovery” cycle. A narrative theoretical analysis was conducted based on 40 peer-reviewed sources (2018-2026) obtained the PubMed, Web of Science, and Scopus databases. Sources were ed based on their focus on healthcare facilities, the context of crises and emergencies, their emphasis on resilience and resilience management, the presence of an empirical evidence base, and the status of the peer-reviewed publication. Four interrelated areas of effective crisis management in emergency medical services have been identified: adaptive governance and distributed leadership; structured communication architectures, including incident management systems and inter-organisational coalitions; proactive project management mechanisms with reserve capacity; and real-time digital information systems. It has been established that transformational leadership increases staff resilience by 38%, decision-making efficiency by 29%, and recovery speed by 33%. It has been found that proactive investments in preparedness yield a significantly higher return on investment compared to reactive costs associated with mitigating consequences. Crisis project management tools were positioned as organisational innovations that reduce downtime and improve the efficiency of resource allocation. The developed matrix is a structured analytical tool with practical significance for healthcare management and the sustainable development of emergency medical services.
Evolution of waste management concepts: recycling to resource economy in the context of Industry 4.0 and 5.0
Maslak, T.
(Вінницький національний технічний університет, 2026)
The relevance of the study is conditioned by the aggravation of the global problem of waste management against the background of accelerating digital transformation of production systems. More than 2 billion tonnes of solid household waste are generated annually in the world, and by 2050 this figure, according to various estimates, will grow to 3.4-3.8 billion tonnes, while the share of processed products remains critically low even in developed countries. The purpose of the study was to systematise the evolution of conceptual approaches to waste management its disposal to the development of a resource economy, to assess the role of institutional and regulatory mechanisms in this transition, and to substantiate the impact of Industry 4.0 technologies and human-centred Industry 5.0 principles on the transformation of the resource management system. The methodological basis was a systematic review of the literature, comparative and analytical and institutional analysis of scientific publications indexed in Scopus and Web of Science for 2016-2024, analysis of corporate practice cases, and a secondary analysis of official reports and EU regulations. Six conceptual stages of waste management evolution have been identified, a threshold relationship between the rate of the landfill tax and the level of recycling in the EU countries has been established depending on regulatory instruments, the role of AI, IoT, blockchain, and digital product passports as catalysts for a closed material cycle in Industry 4.0 logic has been determined, and the concept of “Circular Economy 5.0”, which integrates human-centredness, resilience, and resource efficiency, has been substantiated. The practical significance of the study lies in the development of the author’s conceptual model of transition to a resource economy in the context of Industry 5.0, which can serve as a basis for developing strategies for the “green” restoration of Ukraine in the context of post-war reconstruction.
Institutional foundations of innovative development of logistics enterprises in Ukraine
Babko, R.
;
Voitko, S.
(Вінницький національний технічний університет, 2026)
The relevance of the study was determined by the increasing role of the institutional environment in ensuring the innovative development of logistics enterprises under conditions of digital economic transformation and Ukraine’s integration into global supply chains, the misalignment between regulatory mechanisms and the requirements of the digital economy, high transaction costs, and restrictive currency regulation create systemic barriers to the implementation of innovations in logistics. The aim of the study was to assess the impact of the institutional environment, including digital transformation, transaction costs, and currency restrictions, including regulated cross-border payments and maximum settlement periods for export-import transactions, on the international competitiveness of Ukrainian logistics enterprises and to identify priority directions for improving the institutional framework under the conditions of digital economic transformation. The research employed systemic and comparative analysis, structural-logical modeling, generalisation methods, and elements of statistical analysis, while the empirical basis was formed by data the World Bank, the Organisation for Economic Co-operation and Development, the European Commission, and national statistics for the period 2018-2024. The results revealed the presence of institutional asymmetry between the level of development of digital logistics technologies and their regulatory framework, as well as the dominance of constraining factors such as high transaction costs, insufficient digitalisation of administrative procedures, restrictive currency regulation, and weak institutional incentives for innovation. The findings indicated that these factors constrain the integration of Ukrainian logistics enterprises into global high-tech supply chains and reduce their international competitiveness. The practical value of the study lies in providing an analytical basis for improving institutional policy in logistics through the harmonisation of the regulatory framework with European standards, the digitalisation of regulatory processes, and the liberalisation of the currency environment to stimulate the innovative development of the sector.
Formation and implementation of digital strategies in small, medium, and large-scale enterprises
Smetaniuk, O.
;
Tsisar, D.
(Вінницький національний технічний університет, 2026)
In the context of the digital transformation of the economy, enterprises require the development of effective digital strategies capable of ensuring their adaptation to a dynamic market environment and enhancing their competitiveness. The relevance of the study is driven by the increasing role of digital technologies in ensuring the sustainable development of enterprises of various sizes, as well as by the need for a systematic approach to the implementation of digital solutions in business processes. The purpose of the article was to generalise theoretical approaches to defining the essence of digital strategy and to substantiate an algorithm for its implementation across enterprises of different business scales. The study employed methods of comparative and systems analysis, theoretical and methodological foundations of digitalisation, as well as synthesis and systematisation, which enabled a comprehensive examination of the characteristics of enterprise digital transformation. The research results identified the key characteristics of digital strategy as an integrated tool for business process transformation aimed at enhancing enterprise efficiency and value creation. A phased approach to digital transformation was substantiated, including the assessment of enterprise readiness for change, modelling of future development, formation of a technological environment, and iterative implementation of digital solutions. It was demonstrated that the effectiveness of a digital strategy depends on the level of resource availability, digital maturity, and the quality of strategic planning. Furthermore, the paper outlines pathways for overcoming typical managerial and technical barriers that arise during the transition to a digital business model. The findings identified the prospects for the further evolution of business models under conditions of global digitalisation, which is critical for ensuring the long-term viability of business entities. The practical significance of the study was the applicability of the proposed digital strategy implementation algorithm for enterprises of various sizes to enhance their adaptability, innovativeness, and economic performance.
Brand loyalty of the target audience and customer lifetime value
Chepelenko, A.
(Вінницький національний технічний університет, 2026)
Maintaining brand loyalty within the target audience is the main priority of both the business owner and the team, which is improving the implementation of this business. Modern brand loyalty is at a crossroads, with businesses refining brand strategies in the context of changing consumer preferences, the AI boom, e-commerce, and dynamic economic conditions. This study aimed to analyse the relationship between customer lifetime value and brand loyalty, to elucidate and identify the different factors that influence customer loyalty and lifetime value. The methodological basis of the research was an integrated approach that combines general scientific and special methods of cognition for a comprehensive analysis of brand loyalty of the target audience and customer lifetime value. The analysis identified the key factors influencing this relationship, including customer experience, perceived value, personalisation, customer segmentation, and optimisation of acquisition and retention channels. The study found that understanding and measuring customer lifetime value correctly provides an opportunity to help business actors adapt marketing efforts, optimise the costs of attracting and retaining consumers, identify and develop segments with high customer lifetime value, ensuring brand loyalty growth and sustainable success in a competitive market, and allows for informed and strategic decisions about the feasibility and effectiveness of marketing, sales, and support investments. The results revealed that assessing customer lifetime value requires consideration of differences between customer segments and the risk of overestimating customer value, which may influence the effectiveness of marketing decisions. The research carried out was of practical value to business actors in the context of efficient budget allocation of available channels for attracting and retaining consumers by business model and industry.