Methods for building analytical reports on financial flows in internet commerce

Abstract

У тезах досліджено методи побудови аналітичних звітів про фінансові потоки у сфері інтернет-торгівлі.

The research paper investigates methods for building analytical reports on financial flows in the field of internet commerce. Seven core methodological approaches are systematized – from aggregation and time-series analysis to scenario simulation and predictive analytics – and classified by implementation complexity and functional purpose. Key performance indicators (KPIs) for monitoring financial flows of online platforms are identified, including GMV, payout ratio, average order value, and settlement cycle.