Невербальні засоби комунікації в діловому етикеті (кінесика та проксеміка)

Abstract

The paper analyzes the non-verbal components of business communication through the prism of modern research. Kinesic and proxemic tools that determine the effectiveness of professional interaction were selected as the object of study. Based on the works of domestic and foreign scholars, the norms of business etiquette and the role of the biological foundations of body language in the interpretation of gestures are analyzed. During the study, the influence of signal congruence and spatial organization of negotiations on managerial decision-making was studied. Conclusions were drawn about the need to develop non-verbal adaptation skills to build a successful personal brand of a specialist.