Аналіз методів оцінювання споживчого капіталу

Abstract

У статті проаналізовано та узагальнено існуючі методи оцінювання споживчого капіталу. Запропоновано для оцінювання рівня споживчого капіталу застосовувати математичний апарат штучного інтелекту.

The article analyzes and summarizes existing methods of estimation of consumer capital.Consumer capital, which is the basic structural element of intellectual capital, defined relationships with customers and partners of the company. Currently,the main purpose of the existence of the companies is customer satisfaction, so the marketing activities of the companies and marketing strategies need reorientation. The main problem in the management of consumer and capital remains ambiguous interpretation of the nature and structure of consumer capital, its methods of evaluation features depending on industry sector enterprises and the transformation of consumer capital cost performance of the company. There are a lot of controversy in determining the structure and components of consumer capital in today's economy. Unfortunately the questions of evaluation of consumer capital as an important component of management functions are not processed. The author proposes to evaluate the level of consumer capital by applying mathematical tools of artificial intelligence.