Redefining business in the digital age: АІ, operating models, and ecosystems

Abstract

The research explores the interplay between Artificial Intelligence (AI), digital operating models, and business digital ecosystems. AI is transforming decision-making, automation, and customer interaction, while digital operating models provide the organizational framework. Business digital ecosystems create collaborative synergies for companies to stay competitive. The study examines how these elements influence each other and explores the emergence of a new organizational model driven by AI and digital technologies. It analyzes the impact of AI on business models, shifting them towards a more data-driven and flexible approach. Additionally, it explores how AI reshapes digital ecosystems and how companies can leverage AI to navigate these complex landscapes.