How to adjust strategic planning according to market demand and improve the market competitiveness of enterprises

Abstract

In the market economy environment, the competitiveness of enterprises directly determines their position and profitability in the market. How to adjust the strategic planning according to the market demand to improve the market competitiveness of enterprises is an important topic in front of enterprises. From the perspective of market demand, this paper will discuss how to formulate and implement effective strategic planning to enhance the market competitiveness of enterprises.