Наукові роботи каф. ІМ: Недавні надходження

Відображеня елементи 41-60 із 492

    • Advertising as a means of impact on consumer behaviour 

      Shalak, R. V.; Slobodianiuk, А. А.; Шалак, Р. В.; Слободянюк, А. А. (ВНТУ, 2024)
      In today`s world, advertising is undoubtedly one of the main drivers of trade. Thanks to advertising, we can learn about new products and services and draw our own conclusions based on the information provided. Whether we ...

    • Reverse logistics in supply chain management 

      Khymych, V. V.; Slobodianiuk, А. А.; Химич, В. В.; Слободянюк, А. А. (ВНТУ, 2024)
      The article examines current trends in reverse logistics in supply chain management.

    • Impact of artificial intelligence on digital marketing business 

      Shalak, R. V.; Slobodianiuk, А. А.; Шалак, Р. В.; Слободянюк, А. А. (ВНТУ, 2024)
      This research explores the transformative impact of artificial intelligence (AI) on digital marketing. Drawing insights various sources, we highlight key trends such as the rapid integration of AI into mainstream technologies. ...

    • Construction and operation of information systems as the goal of information logistics 

      Slobodian, K.; Slobodianiuk, А. А.; Слободян, Х.; Слободянюк, А. А. (2024)
      This research discusses the crucial role of information logistics in contemporary business operations. With the expansion of economic activities and the growing complexity of production management, efficient information ...

    • The importance of digital marketing for business development 

      Shalak, R. V.; Slobodianiuk, А. А.; Шалак, Р. В.; Слободянюк, А. А. (ВНТУ, 2024)
      In recent years, the development of digital marketing has opened up new perspectives for enterprises in the field of effective attraction and retention of the target audience`s attention. This article discusses the key ...

    • The use of the internet of things (IoT) in logistics 

      Haidai, A. S.; Khymych, V. V.; Slobodianiuk, А. А.; Гайдай, А. С.; Химич, В. В.; Слободянюк, А. А. (ВНТУ, 2024)
      The report examines the use of Internet of Things (IoT) in logistics. The advantages of using the IoT tracking system in the logistics industry are highlighted and analyzed.

    • Assessment of the state of transport logistics in ukraine under martial law 

      Nackonechny, I. A.; Slobodianiuk, А. А.; Наконечний, І. А.; Слободянюк, А. А. (ВНТУ, 2024)
      The article is aimed at analyzing the current state of the logistics system in the Ukrainian market. Analyzing statistical data, the article investigates the current state of transport logistics in the domestic market.

    • Moving towards sustainable community renewable energy 

      Kobets, M. P.; Slobodianiuk, А. А.; Кобець, М. П.; Слободянюк, А. А. (ВНТУ, 2024)
      The developed world relies on an enormous supply of electricity and heat energy to power countless daily activities, predominantly using non- renewable fossil fuels. Although this energy assists people in meeting their ...

    • Utilizing the semiotic model to enhance semantic adequacy in translation processes: a theoretical framework 

      Nykyporets, S. S.; Kulish, L. V.; Magas, L. M.; Melnyk, M. B.; Piddubchak, S. Yu.; Никипорець, С. С.; Куліш, Л. В.; Магас, Л. М.; Мельник, М. В.; Піддубчак, С. Ю. (Видавнича група «Наукові перспективи» ; «Християнська академія педагогічних наук України», 2024)
      This article delves into the intricate relationship between semiotic models and translation practices, proposing a novel theoretical framework aimed at enhancing semantic adequacy in translations. Rooted in the premise ...

    • Decarbonization. Reduction of CO2 emissions 

      Kobets, M. P.; Slobodianiuk, А. А.; Кобець, М. П.; Слободянюк, А. А. (ВНТУ, 2024)
      The work is devoted to methods of saving electricity in homes. Methods that help solve the problem of ecology in Ukraine were considered. Improper or excessive use of electricity causes problems in the economy, environment, ...

    • The role of the public in environmental conservation: education and active participation 

      Kaznjvska, V.; Slobodianiuk, А. А.; Казновська, В.; Слободянюк, А. А. (ВНТУ, 2024)
      This presentation focuses on the role of the public in environmental conservation, with an emphasis on education and active participation. It discusses the importance and necessity of fostering environmental awareness among ...

    • Methods of storing electricity and their relevance for residents of Ukraine 

      Tomchuck, M. M.; Slobodianiuk, А. А.; Томчук, М. М.; Слободянюк, А. А. (ВНТУ, 2024)
      The work is devoted to methods of saving electricity in homes. Methods that help solve the problem of ecology in Ukraine were considered. Improper or excessive use of electricity causes problems in the economy, environment, ...

    • The most outstanding characteristics of modern english 

      Slobodianiuk, А. А.; Слободянюк, А. А. (ВНТУ, 2024)
      The article explores the remarkable transformation of English to the spoken language worldwide today. It delves into its outstanding characteristics, including its open embrace of borrowed words, its relatively simple ...

    • The difference between e-business, e-commerce and internet trade 

      Potushynska, K. V.; Slobodianiuk, А. А.; Потушинська, К. В.; Слободянюк, А. А. (ВНТУ, 2024)
      The article examines the essence and relationship of the concepts of “e-Business”, “e-Commerce” and “Internet trade”. General definitions of these concepts are provided, and their essence and features are revealed. The ...

    • Management of information flows under conditions of logistics digitalization 

      Hordiienko, M. V.; Slobodianiuk, А. А.; Гордієнко, М. В.; Слободянюк, А. А. (ВНТУ, 2024)
      This article explores the way digital logistics improves supply chain management, enhancing efficiency and customer engagement. Additionally, it highlights strategic considerations like virtual platform adoption and warehouse ...

    • Автентичні англомовні джерела текстового формату: види, функції та освітній потенціал для студентів технічних спеціальностей 

      Андрощук, К. М. (Міжнародний гуманітарний університет, 2023)
      The article explores types and functions of professional English-language sources in text format. The author examines various aspects of using such materials in the process of learning English by students of technical ...

    • Study of Recreational Potentialof Vinnytsia Region 

      Atamanchuk, A. U.; Slobodianiuk, А. А.; Атаманчук, А. Ю.; Слободянюк, А. А. (ВНТУ, 2024)
      Recreation is a process based on the recreation of people in their free time work. The recreational sphere includes industries and enterprises that provide recreation for the purpose of restoring physical and psychological ...

    • Globalization impacts of cloud-based language teaching services (CLTS) in technical university education 

      Nykyporets, S. S.; Никипорець, С. С. (Державний університет інфраструктури та технологій, 2023)
      This work provides an overview of the impact of cloud-based language teaching services in technical universities, emphasizing their role in enhancing language education within the context of globalization. Cloud-based ...

    • Evolving expressions: contemporary trends in English phraseology and their sociocultural implications 

      Nykyporets, S. S.; Stepanova, I. S.; Hadaichuk, N. M.; Derun, V. H.; Medvedieva, S. O.; Никипорець, С. С.; Степанова, І. С.; Гадайчук, Н. М.; Дерун, В. Г.; Медведєва, С. О. (Видавнича група «Наукові перспективи», 2024)
      This article delves into the dynamic landscape of modern English phraseology, exploring how it is shaped by digital communication, globalization, and societal changes. Employing a mixed-methods approach, the study analyses ...

    • Enhancing cognitive competencies in technical master`s students through an inductive study of English grammar 

      Nykyporets, S. S.; Melnyk, O. D.; Slobodianiuk, A. A.; Rudnytska, T. H.; Kukharchuk, H. V.; Никипорець, С. С.; Мельник, О. Д.; Слободянюк, А. А.; Рудницька, Т. Н.; Кухарчук, Г. В. (Тернопільський національний медичний університет імені І.Я. Горбачевського, 2024)
      In an era marked by technological advancement, global connectivity, and ever-evolving professional landscapes, the cultivation of critical thinking skills remains paramount in the education of Master`s students, particularly ...